Good morning marketers, are you taking care of yourself?
These are unprecedented times. If you’re having moments of feeling overwhelmed or even panicked, you’re not alone. To help us all remember to take moments for ourselves and perhaps get new ideas for dealing with stress, we’re going to share a quick mindful moment exercise in the newsletter for as long as it seems to make sense. We’ve organized mindfulness exercises at our SMX events and have found them be helpful – but feel free to skip over it. If you have a helpful exercise of your own to share with the community, let me know me at tpeterson@thirddoormedia.com.
Today’s daily break: For two minutes, sit on the edge of your chair with your feet planted on the floor. Close your eyes and pay attention to your breath. A good tip we found if your mind starts wandering is to remember to “feel your feet”.
And now – back to the marketing news. Conversation Ads are finally coming to LinkedIn, the company announced yesterday. The ad format builds on LinkedIn’s current Message Ads (formerly Sponsored InMail) and can include options for multiple customized calls-to-action such as product education, webinar sign-ups, or eBook downloads to connect with prospects wherever they are in the funnel. The ad format will be rolling out globally in beta to all advertisers over the next few weeks.
Criteo has launched a new ‘Traffic Generation’ solution that relies on the ad tech company’s first-party data to reach consumers through upper-funnel campaigns. It’s a swift turn from Criteo’s usual offering and underscores the need for ad tech firms to pivot away from using targeting data that is not only becoming scarce but is putting companies at risk of litigation.
Taylor Peterson,
Deputy Editor
