Immerse yourself in the technology & design shaping the future of the industry through conference sessions, vehicle tours, networking, exhibition showcases, the Wards 10 Best Interiors & UX Awards and more!
And just like when you buy a car, we're giving you the opportunity to take a test drive of what's to come this June 8 - 9. Enjoy OnDemand access to an exclusive session with Ehab Kaoud, Chief Exterior and Interior Designer of the Ford F-150. Ehab shared his insights on how user experience drove design for the F-150 at our show (Automotive Tech Week) last year. Watch now as he highlights some of the newly added features that make the Ford F-150 an award winner.
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