The 2019 Whole Health Survey Report
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2019 SN Whole Health Survey

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The 2019 Whole Health Survey taps into industry attitudes on the emerging health and wellness trend. As diet fads and eating trends come, and go, grocery retailers are stepping up efforts to help consumers better understand nutritional options for improving their health and wellness, according to SN’s annual Whole Healthy Survey research.


Along with a comprehensive summary of results, this report includes the complete data set and remarks from SN subscribers, representing a cross-section of chain and independent food retailers, manufacturers, brokers, wholesalers, and others with a stake in health and wellness in grocery.


Questions covered in this report include:

  • How have sales in health and wellness-related categories changed over the last 12 months?
  • In the past year, what channel was the strongest competitor to supermarkets in health and wellness sales?
  • How has your share of overall sales vs. natural/organic channel stores changed over the past year?
  • How has the price gap between organic and conventional food products behaved over the past year?
  • Have sales of natural/organic/green private label products increased or decreased over the past year?



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