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Hi John,

Savvy B2B marketers are shifting their focus from solely concentrating efforts on winning new business to thinking about creating long-term relationships with new accounts. But not all customers are equal in value, and there is no one-size-fits-all approach to customer growth. So, where should you start?

Take eMarketer's Quiz to measure your knowledge of what’s impacting customer growth marketing, and then receive a complimentary eMarketer Report: Customer Growth Marketing—How B2Bs Deepen Relationships Through Retention, Loyalty and Advocacy Strategies.

Take me to the Customer Growth Marketing Quiz.

Thank you to our Quiz sponsor, Medallia.

Sincerely,
eMarketer Editors