They’re All The Rage | | Picture this: a sneaker so versatile that it’ll have you bopping around town in the summer in style to picking apples at the orchard in the fall. 🍎 Having a sturdy sneaker that can take you from season to season and place to place is a big win in OZY’s book. That’s why we love Cariuma’s OCA Low-Suede sneakers so much. With over a dozen different colorways, they provide a timeless vibe and go with anything in your closet (literally!). Not to mention, they’re a celeb favorite and have recognition from top outlets such as Vogue, Forbes, Fast Company, and more. These sneakers never go on sale (even for Cyber week), but OZY readers can get 15% off with code, OZYNOV. |
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| Taking a Smelfie of My City | | I close my eyes and take four deep sniffs. I expected to smell the sea but it isn't nearly as strong or as salty as expected — it’s dominated by the scent of sand. And, to my immense relief, there’s not even a whiff of rotten kelp. I note this all down on my clipboard and walk toward the commercial center of Fish Hoek, a middle-class seaside suburb home to a growing community of immigrants from across Africa and beyond. Before making it across the railway level-crossing, I’m hit by the unmistakable stench of chip fryer oil. The summer south-easter’s blowing up a storm today so the abuse is short-lived. But this is not the last encounter my nose will have with cooking oil over the next 45 minutes… The smellwalk experience was designed by University of Kent’s Kate McLean, who works “at the intersection of human-perceived smellscapes, cartography and the communication of ‘eye-invisible’ sensed data.” As part of her quest to create sensory maps of cities around the world, McLean regularly leads groups on smellwalks — but my location in far-off Cape Town, South Africa, means I’m being guided by her super-intuitive downloadable smelfie kit. The kit guides curious smell-walkers to move through an area in four stages: smell catching (passive smelling), smell hunting (active smelling), free smelling and smell summarization. |
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| All ⭐Status | | Step into fall fashion the right way with Cariuma’s OCA High Top Suede sneakers. They’re seriously soft, and warm, and are sure to make a statement this fall. They’re a take on the signature sneaker, with elevated high-top status. Crafted from high-end, raw materials, they feature lightweight cushion technology, a perfectly weighted rubber sole, and a classic cap-toe design. It’s the quintessential old-school look made with new-school ethics. We’re talking made in ethical factories, from natural and premium materials, with carbon-neutral shipping, and recycled/recyclable packaging. They’re sustainable and versatile – perfect for when the temps are dropping. And with over a dozen colors to choose from and a broken-in feel, the outfit options are limitless. These sneakers never go on sale (even for Cyber week), but OZY readers can get 15% off with code, OZYNOV. |
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| There Are None So Blind as Those Who Only See | | “Everyone knows humans have five senses,” McLean explains. “But most of us rely almost exclusively on sight to navigate the world. This means we’re letting up to 80% of potential data about our surroundings go to waste. My research and artwork promotes rediscovery of our sense of smell to engage more fully with the world around us in a slower and more meaningful way.” As an artist and designer, McLean has always been interested in maps. Her first smell map was of Paris, France. After creating some iconic Parisian odors in her kitchen — by bottling stinky camembert and epoisses in natural oil, for example — she superimposed them on a plan view of the city. “I had this whole idea that people would connect one smell from Paris with Buenos Aires and another with Barcelona,” she remembers. “But it ended up being much more personal. Stale cigarettes would connect them to a railway platform late at night waiting for the last train.” Based on that experience, McLean flipped the process on its head: Instead of starting with the smells, she started with the cities, enlisting teams of volunteers to sniff their way through the streets, starting in 2011 in Edinburgh and then Glasgow. Using their feedback, she created isoline maps (kind of like contour maps) that track how smells morph, waft and drift through the cities. “I just found it really beautiful to have a visual representation of how smells can be there one minute and gone the next,” she says.
When comparing the maps of Edinburgh and Glasgow, McLean was able to link the scent patterns to the weather: Edinburgh is a very windy place, while Glasgow is much wetter. It’s easy to understand how a prevailing wind can cause smells to move around, but she was fascinated to see how Glasgow’s moist atmosphere affected its odors. As she embarked on further projects in Amsterdam and then a massive one in Singapore involving hundreds of volunteers across the city, McLean refined the smellwalk process to the point where she could produce the DIY smelfie kit I’m using in salty, sandy, oily Fish Hoek, South Africa. |
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| | Cape Town’s First Smellwalk | | As I continue my stroll towards Fish Hoek’s main drag, I remind myself of McLean’s pointers for a first-time smellwalker: Drink lots of water, smell your own skin every now and then to recalibrate your receptors and, whenever you think you can smell something, stop and take a huge whiff. Also, don’t try to cover too much ground: Limit your smellwalk to 45 minutes. “Humans are very out of practice when it comes to using smell as our primary sense,” she explains. “And it’s exhausting.” You can say that again. I’ve never been particularly good at smelling things — my wife occasionally accuses me of being anosmic (loss of smell) — and as a city dweller with a desk job, I fall into the least proficient subset of our species. “People who live closer to the land are definitely better at using their sense of smell,” explains McLean. And, as I soon discover, smelling things is only half the battle. Trying to describe them is equally challenging. Here, McLean urges, “It’s important to focus on naming smells instead of identifying them.” Of course, some smells are easy to nail down: Human urine, cigarette smoke and the scent of meat grilling are all present in Fish Hoek. But so too is an unidentifiable, slightly sweet, silicone-like odor that smells a lot better than it sounds. “I once walked with a group of sommeliers in Spain,” McLean tells me. “They were fantastic at describing what they smelled.” Naming smells, she explains, is all about identifying a category — citrus, for example — and then whittling it down further. Lemon, lime or kumquat? Zest or juice? “I want to demonstrate that we all have exceptional powers of description,” she adds. “Not just sommeliers and perfumiers.” The “smellnote” document asks the sniffer to record four smells each in three different categories. For the first four smells (passive smelling), I simply walk around, sniffing enthusiastically, and make a note of the scents that hit me. Smells 5-8 (active smelling) require me to walk more slowly and explore hidden corners. This is where I encounter human urine and rancid dustbins — but it’s also the door to unlocking the unexpectedly warm and foresty smell of a palm tree and the refreshingly acidic tinge of geranium flowers outside the Seventh-day Adventist Church. The last set of four smells (free smelling) are from the smellwalker’s own choice. I opt for storefront entrances and am enchanted by the sweet, vinegary scent of a fish and chips shop (not even a hint of fryer oil), the slightly triggering stench of hoofs at a pet shop (my parents’ dogs are always gnawing on a few) and the rich, exotic aroma of samosas at the Fish Hoek General Store. |
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| COMING 11/15: OZY'S LATEST DOCUSERIES Get a SNEAK peek HERE! |
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| Sniffing Out New Ways to Broaden Our Horizons | | So what’s it like to go on a smellwalk? There’s a slightly slapstick component to the entire experience but this may be because I did my smellwalk all on my own. I might not have felt quite so self-conscious sniffing lampposts if I’d had some company. There’s also a solid scientific basis to it all. McLean’s maps — a visualization of something previously intangible — can be really useful for architects and they’re also used to “illustrate scientific papers written by chemists,” she says. A project on 200 years of stink, which looked at how the industrial English town of Widnes’ smellscape changed over time, opened the door to preserving some smells as a patrimony of sorts. “Smell, like all senses, contributes to how we make meaning of our everyday experiences and it is important to note and record these as part of our cultural heritage,” explains McLean. But perhaps the most interesting spinoff has been McLean’s work with people who lost their sense of smell during the pandemic. “Before COVID no one really gave a damn,” she laughs. “But now people are interested!” She’s started taking people who have contracted COVID on smellwalks and talking through their experiences. In some cases, the smellwalk is a welcome reassurance that all’s back to normal, she explains. However, for those whose sense of smell is still AWOL, she refers them to anosmia charities AbScent and FifthSense. “In particular, AbScent uses a method called smell training, which was developed by Professor Thomas Hummel in 2009, promoting mindful smelling on a regular basis as a technique to aid recovery,” she explains. |
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| COMMUNITY CORNER | What does your city or town smell like? Tell us about the signature aromas in your location. |
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| | ABOUT OZY OZY is a diverse, global and forward-looking media and entertainment company focused on “the New and the Next.” OZY creates space for fresh perspectives, and offers new takes on everything from news and culture to technology, business, learning and entertainment. Curiosity. Enthusiasm. Action. That’s OZY! |
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