How organizations and individuals can take a meaningful stance on advancing racial justice and help create change.

Brands across the nation are making their voices heard in response to the killing of George Floyd and the ensuing demonstrations. They’re speaking up to condemn racial violence and support those demanding justice.

Join Ragan for a discussion on how brands and individuals can serve as allies in the #BlackLivesMatter movement, craft meaningful statements regarding the events unfolding daily and make a commitment to equality in their workplace, industry and country.

Learn how to:

Craft authentic, informed messaging around racial justice and address your organization’s own shortcomings
Understand what being a true ally entails and ensure you and your organization are taking the right steps forward
Support and listen to Black employees during a time of stress and trauma and make their concerns heard and addressed
Avoid empty statements or unclear promises in your communications to employees and the public
Use your role as a communicator to advocate for concrete change within your organization and outside it
Listen to feedback from your audience, learn from your mistakes and respond thoughtfully to criticism
Do your own research to better understand the roots of inequality and how you can foster inclusion as an individual and organization

SPEAKERS