The Ozone Project wants to be known as more than just a souped-up sales house for some of the U.K’s biggest publishers. Its ambitions are bigger and more nuanced than that. In short, it wants to be a safe haven for premium publishers of all sizes across all markets. To do this, it's giving publishers the technology and services to grow their own ads businesses. Read more below. Other things to know about - Join us for Digiday Media Present's Commerce Week, from May 16-20, as we host a series of events to dive deep into the winning strategies and best practices powering the pivot in commerce.
- Media companies are updating their email newsletter offerings to utilize new native formats and transform the outcomes they can deliver for advertisers. Sponsored by Passendo.
- Brands and agencies are approaching new digital media targeting strategies that uphold privacy standards. This report highlights how teams are navigating targeting pain points and opportunities. Sponsored by Wiland.
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| Top Stories |  | | Ivy Liu |
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| | | | | The Ozone Project wants to be known as more than just a souped-up sales house for some of the U.K’s biggest publishers. | | |
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howdy! | | | | | Publishers are using newsletters for a variety of reasons, as email addresses become more important in the post-cookie world. | | |
| | | | | Software consulting firms can work as an extension of a media company’s team as well as deliver an end-to-end project, providing additional benefits compared to in-house teams. | | |
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howdy! | | | | | Since its founding in 2018, the brand has been able to leverage its in-house meme accounts like @FuckJerry (16.5 million Instagram followers) and @DudeWithSign (8 million Instagram followers). | | |
| | | | | Consumers expect brands to authentically demonstrate their values and marketing strategies are central to that expectation. | | |
howdy! | | | | | Should media buyers and clients be thinking beyond linear TV, given the inexorable viewing trend toward Gen Z-driven platforms like TikTok, Snap,Twitch and even Instagram, as well as YouTube? | | |
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| | | | | Advertisers are racing to take advantage of monetization strategies that benefit users, but many carriers are taking a more cautious approach. | | |
howdy! | | | | | TikTok is not an unexplored region for esports organizations in 2021, but even the most prominent teams didn’t take it seriously until relatively recently. | | |
howdy! | | | | | As the use of Unreal continues to expand outside gaming, it is becoming increasingly imperative for brands to have thorough in-house knowledge of how it works — and to maintain a working relationship with Epic. | | |
| | | | | In order to reach its $20 million goal this year, Blockworks' co-founders are going after new Web3 native revenue opportunities. |
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