Next month, Pepsi will roll out a new reality dating show in partnership with Viacom/CBS to promote its new flavor, Pepsi Mango. While details of the dating show are currently being kept under wraps, it’s the latest entertainment vehicle from Pepsi as the beverage giant continues to try to reach people via television. And the beverage brand is just one of a number of marketers looking to create content for television networks and streaming platforms to capture people’s attention amid an increasingly ad-free entertainment landscape. Read more below. - Rather than interrupt entertainment people choose to view, brands like Pepsi are now hoping to produce that very content with the hope of not only entertaining people, but also swaying them to choose their brand.
- WTF are dark patterns? They are a form of digital coercion by design, and legislators and regulators are cracking down on their usage.
- For Digiday+ members, publishers are adopting dynamic paywalls in an effort to acquire more subscribers and amass more first-party data as they prepare for life after the third-party cookie.
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| Brands in Culture | | | | Pepsi is one of a number of marketers looking to create content for networks and streaming platforms to capture people’s attention in an increasingly ad-free landscape. | | |
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howdy! | The GDPR Impact | | | | Dark patterns are a form of digital coercion by design, and legislators and regulators are cracking down on their usage. | | |
| Sponsored by Blackhawk | | | | The nature of consumer rewards programs transformed in 2020, accelerated by the events of the pandemic and quarantine. | | |
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howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | Publishers are adopting dynamic paywalls in an effort to acquire more subscribers and amass more first-party data as they prepare for life after the third-party cookie. | | |
| Sponsored by AdColony | | | | The pandemic caused a surge in smartphone screen time, giving marketers an opportunity to reach consumers through apps and prompting marketing teams to optimize their mobile ad networks. | | |
howdy! | WTF Programmatic | | | | The LMC-helmed sign-on technology and wrapper is trying to solve two of local publishers’ biggest current challenges. | | |
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| Sponsored by InMobi | | | | Strong supply path optimization strategies not only help buyers remove resellers from the equation — which lowers costs — but SPO also helps identify high-ROI in-app opportunities. | | |
howdy! | The Confessions | | | | Organizations are far from providing the right kind of support for women with menopausal symptoms, leading to more women leaving the workplace. | | |
howdy! | Brands in Culture | | | | It’s a move made in an effort to keep up with pandemic-induced shifting consumer habits as in-person activity now takes place online, marketers at these brands say. | | |
| Beyond Ads | | | | TMB's first-party data strategy incorporates data into every facet of the business from advertising to affiliate to licensing. |
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