Taming your metrics | Copywriting tweaks that work | Optimizing the 'About Us' page

Data-driven marketing has become an increasingly popular topic in the marketing industry. But it’s as easy to be overwhelmed by data as it is to utilize it to drive your marketing.
In Episode 2 of The Marketer as Philosopher: Become a Force for the Good, Flint McGlaughlin teaches how you can tame your metrics and thoroughly understand customer thought processes at each point in the marketing funnel.

See how a tiny tweak here, a new approach there can make a significant difference in results. Read on for specific copywriting examples from a press release company, men’s style blog, language site, journal maker, magazine and school.

About Us pages are often an afterthought. Or at the very least, not considered by marketers in the customer journey. But for certain companies – like companies that have a complex sale, offer services, or otherwise require high levels of trust – this page can be a key part of the customer’s decision-making process.

Do you know precisely where customers are dropping out of your funnel? Where you should focus marketing efforts most efficiently to attract customers to conversion? The best next steps to make the biggest gains fast?

The MECLABS Institute Data Pattern Analysis tool provides a structured way to uncover the answers through intense examination of your customers' data – their digital body language.