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Tap into the dairy and non-dairy high-protein opportunity
High-protein dairy and alternatives aren’t just for bodybuilders; they now appeal to a wider high-protein audience. We spoke to European consumers and identified five distinct profiles driving demand. From healthy ageing to staying fuller for longer, protein has gone mainstream - and the opportunities are growing. Our findings indicate an opportunity for manufacturers to provide tasty, healthy and convenient high-protein experiences.
Ready to see how protein can do more? Explore our insights.
