 Sahil Patel Of Instagram's 500 million monthly users, 165 million follow at least one sports-related account — and on average actually follow eight sports accounts. As a result, Instagram is growing a sports partnerships team that works with different athletes, teams, leagues and sports media companies to create content for Instagram. While soccer and NBA basketball are huge, Instagram wants more. And marketers are interested, attracted by the robust targeting Instagram offers compared to some other social platforms. |
| | | Brian Morrissey Thrillist Media Group Ben Lerer wants to take his lifestyle media brand to TV. The company has assembled a TV group and plans to work with outside product companies to bring to life TV concepts rooted in the Thrillist brand, which appeals to those “who haven’t given up on life yet.” Lerer also sees an opportunity with Thrillist’s 50-person CoLab brand content unit to compete with creative agencies, which are often “masquerading as content creators.” |
| | | Lucia Moses There are 5.3 times as many public relations specialists as reporters and correspondents, so it’s no wonder reporters feel besieged by pitches. We asked a bunch of them to share their most hated PR tactics. The ill-researched pitch is probably the most common, but the ease of communicating has also given rise to the scourge of the endless follow-up emails, texts and DMs. Said one reporter: “I’m not your boyfriend, so don’t text me." | | | | Jemma Brackebush Kevin Durant is a deputy publisher for the Players’ Tribune, the digital publication which tells athletes’ first-person stories. When he announced he was leaving Oklahoma City for Golden State, it resulted in the digital publication’s most online traffic ever. We talk to the publisher about what it meant for its digital footprint and how it plans to grow. |
| Grapeshot Join Digiday and Grapeshot as we talk to Sawyer Studios to dig into what works, what's bunk and what's coming up next for buying audiences. You will learn the roles of the major players in audience buying, from brands and agencies to trade desks and data providers; retargeting 2.0: moving past cyberstalking; key audience identifiers to focus in on the people you're looking for; attribution-from its successes to the challenges we still need to overcome, and much more. Register now to learn how to join us for an audience--buying bootcamp you can't afford to miss. Can't make it? Register anyway and we'll send you the recording afterwards. Sponsor content by Grapeshot. |
| | | Mark Duffy Sex doesn't sell anymore: it's been proven. It doesn't drive purchases like it has in the past. But that has not stopped all kinds of bland brands -- from coffee to banks to air fresheners -- from stiffly inserting suggestive come-ons into their ad executions. Unsurprisingly, it rarely works or even makes much sense. |
| The Trade Desk Once upon a time, it was impolite to ask someone new what they did for a living. In 2016 it's one of the first questions you're asked, especially if you’re working in the ad tech sector. Advertising conjures images of the Mad Men era but advertising technology is still a mystery to some. We checked in with some of the people of programmatic to learn what it is they actually do. Sponsored content by The Trade Desk |
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