Target Deal Days Go Head-to-Head With Amazon | DTC Icon Allbirds Lands $100M | LVMH, Tiffany Spat Gets Nasty

Q4 Outlook: Consumer Mindset Is The Wild Card

Most predictions show a flat spend level overall for 2020. But the consumer mindset will be the key as the pandemic continues to rage and the economy continues to look spotty. University of Buffalo professor Charles Lindsey tells PYMNTS we can expect a practical consumer as holiday shopping starts early.