Shift Happens: Online Car Company Manages Crisis With Class
Shift CEO Toby Russell wasn’t faced with any good options as he evaluated his March and April business. However, the way he and his team handled a seemingly impossible situation might hold some valuable lessons for other firms as the COVID-19 crisis deepens.
Social distancing has been a call to innovate for home delivery services. Even Michelin-starred restaurants are now in the game, putting $70 veal parmesan into the reach of all who can afford it.
The Essential Classification Divide Grows Among Retailers
The retail landscape looks more like a map of have-and-have-nots by the day. Retailers marked “essential” are thriving – and dollar stores have been among the key beneficiaries. Deep discounts could be one of the consumer behaviors that stick as the coronavirus crisis moves into its second month.
New Approaches To Shopping And Branding Amid The Coronavirus
The coronavirus pandemic is transforming daily life in the United States as consumers change their routines to avoid contracting the virus, while brand attributes are gaining greater importance. Take a look at how the average consumer is modifying her grocery shopping habits – and why retail branding is coming off the back burner amid COVID-19.
