Target’s ad business continues to grow, but can it compete with retail media network titans Walmart and Amazon?
| Target's ad business continues to grow, but can it compete with retail media network titans Walmart and Amazon? Additional coverage: The latest releases from Scope3, one of the most storied names in ad tech, point to disruption. BuzzFeed CEO Jonah Peretti said in an earnings call last week that the company was investing $10 million of resources into BF Island, a social platform BuzzFeed is building that will focus on user-generated content supported by AI technology. Havas' Converged system has become the glue between its creative, media and digital domains. Read this week's Media Buying Briefing. Fertility issues are more common than ever, and the cost of treatments like IVF is sky-high. Listen to the second episode of our limited-series podcast WorkLife Presents: Mom's at Work. Other things to know about Showcase your company's dedication to important social causes like racial equality, sustainability and more with the Greater Good Awards. Enter by Friday, May 9 to secure the best rate on entries. Full-service strategic agency, Cayenne Creative needed to ramp up digital campaigns but building an in-house department was too expensive and outsourcing too risky. The in-between solution reduced business costs, tripled growth and grew its client list. Sponsored by Pathlabs. While marketers leverage diverse data sources and emerging technologies to enhance campaign optimization, many CPG brands face challenges around attribution and measurement to unlock their full potential. Sponsored by NCSolutions. | | |
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