For many years, Fundamental Media has been putting together media plans for our asset management clients. Using our proprietary research insights into investor audiences’ views on investment trends and asset managers, as well as their media consumption, we’re able to select the right media channels and publishers to ensure your message reaches the right audience at the right time.

For all our campaigns, it’s imperative to have accurate on-site data for proper attribution of the digital paid campaigns being run. However, for several years now, traditional web analytics platforms have been providing inaccurate data. We were seeing a really high ‘drop-off’ from the volume of clicks being registered to the number of visits then arriving on site.

We discovered the majority of drop-offs were being caused by the effects of cookie blocking, whether that be due to the consent management platform, privacy policies or the growing use of adblockers.

As an answer to this problem, we developed Alphix Solutions, our cookie-free marketing intelligence suite. This provides two key services for our clients:

	Deliver an accurate view of the number of web visitors their site receives and what is bringing them there
	Provide insight into who these visitors are, by demonstrating a bot vs human ratio down to page level, as well as firmographic data on what companies are engaging with their site

We firmly believe in taking a holistic view of asset management marketing where accurate data insights inform intelligent marketing decisions.

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Fundamental Group, a trading name of Fundamental Media Limited. 3rd Floor 100 Cannon St London EC4N 6EU is registered in England and Wales, No. 5001866