"A shot in the arm from a revenue standpoint": CBS is launching another streaming channel, CBS Sports HQ, and an entertainment-themed channel later this year. Here's how CBS is approaching streaming. Snapchat commerce has been limited to hacks. But now, media buyers say Snapchat is working on enabling commerce in its ads. Slack, initially used internally at companies, has morphed into a tool for marketers to get quick answers to questions and to connect with individuals outside of work. With the enforcement of the General Data Protection Regulation looming, marketers are starting to adopt a more nuanced perspective of it. From Tearsheet: Fintech startup Varo Money is ramping up efforts to build its brand, hiring a chief marketing officer and targeting customers who are tired of paying fees for big banks. |
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Sahil Patel CBS says its big bet on OTT is paying off. |
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Shareen Pathak Big things are coming to Snapchat commerce. |
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Sponsored Content Tune It's past time for brands to master mobile marketing. And when it comes to mobile, marketers don't need to choose between a paid or organic media strategy. In fact, it's almost always best to use both. But it can be tough to determine what that right balance is. Sponsored by Tune. |
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Ilyse Liffreing Marketers often prefer Slack communities to platforms like LinkedIn and Facebook Groups for feedback and hiring. |
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Seb Joseph “It seems to me that a lot of energy and effort is being spent trying to find a way to avoid consent.” |
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Sponsored Content Pressboard Sponsored content is on the rise among publishers, ad agencies, and PR teams alike -- but it can be tricky to nail the perfect piece to promote. Fortunately, these five quick tips can help. Sponsored by Pressboard. |
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Sponsored Content PubMatic The ad tech transparency debate has become radicalized, with attention-grabbing headlines occasionally eclipsing appropriate change. What the market needs is trust between publishers, advertisers, and technology providers-trust that can be achieved by reimagining programmatic business models. Sponsored by PubMatic. |
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