"A shot in the arm from a revenue standpoint": CBS is launching another streaming channel, CBS Sports HQ, and an entertainment-themed channel later this year. Here's how CBS is approaching streaming.

Snapchat commerce has been limited to hacks. But now, media buyers say Snapchat is working on enabling commerce in its ads.

Slack, initially used internally at companies, has morphed into a tool for marketers to get quick answers to questions and to connect with individuals outside of work.

With the enforcement of the General Data Protection Regulation looming, marketers are starting to adopt a more nuanced perspective of it.

From Tearsheet: Fintech startup Varo Money is ramping up efforts to build its brand, hiring a chief marketing officer and targeting customers who are tired of paying fees for big banks.

 

Targeting 'superfans': How CBS is aggressively embracing streaming

Sahil Patel

CBS says its big bet on OTT is paying off.

Media buyers: Snapchat is focused on enabling commerce in ads

Shareen Pathak

Big things are coming to Snapchat commerce.

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Paid and organic marketing: How to find and optimize your best combinations

Sponsored Content Tune

It's past time for brands to master mobile marketing. And when it comes to mobile, marketers don't need to choose between a paid or organic media strategy. In fact, it's almost always best to use both. But it can be tough to determine what that right balance is. Sponsored by Tune.

Slack is the new place for marketers to network and find jobs

Ilyse Liffreing

Marketers often prefer Slack communities to platforms like LinkedIn and Facebook Groups for feedback and hiring.

Marketers don't expect the sky to fall with GDPR

Seb Joseph

“It seems to me that a lot of energy and effort is being spent trying to find a way to avoid consent.”

The 5-minute guide to buying sponsored content from publishers

Sponsored Content Pressboard

Sponsored content is on the rise among publishers, ad agencies, and PR teams alike -- but it can be tricky to nail the perfect piece to promote. Fortunately, these five quick tips can help. Sponsored by Pressboard.

Moving beyond radical transparency to trust

Sponsored Content PubMatic

The ad tech transparency debate has become radicalized, with attention-grabbing headlines occasionally eclipsing appropriate change. What the market needs is trust between publishers, advertisers, and technology providers-trust that can be achieved by reimagining programmatic business models. Sponsored by PubMatic.

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Careers Title
 
February 20, 2018
Digital Content Producer
WAAY - TV
Huntsville, AL
 
February 19, 2018
Social Media Marketing Manager
King Arthur Flour
White River Junction, VT
 
February 19, 2018
Ad Sales Publisher
TravelHost
Seattle, WA; San Francisco, CA; Newark, NJ
 
 

ALL CAREERS

 
 
Events Title
 
Regular Deadline:
February 23, 2018
Digiday Content Marketing Awards
 
February 21 - 23, 2018
Digiday Retail Summit
Austin, TX
 
March 5 - 7, 2018
Digiday Media Buying Summit
New Orleans, LA
 
 

ALL EVENTS

 

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