Download the 3 A’s of advertising playbook to learn how -
As the deprecation of mobile ad IDs continues, and once third-party cookies are phased out, only 8% to 14% of all mobile phones will transmit consented cross-app identifiers, according to InMobi’s estimates.

The erosion of individual identifiers continues to challenge how advertisers drive performance and create a meaningful value exchange with target audiences. InMobi recently identified how the three A’s of advertising—AI, attention metrics, and addressability—will play an indispensable role in how marketers find, reach, and engage their most desired audiences.

Download the playbook for insights into the tools you need to address today’s most important opportunities in digital advertising.

Get your complimentary copy of the playbook today.

Download Now

Enjoy!
eMarketer Editors

 


Trouble viewing? View in browser.

This email was sent to newsletter@newslettercollector.com. If you no longer wish to receive these emails you may unsubscribe or manage your preferences at any time.

You have received this email because you are subscribed to get eMarketer Occasional Updates.

©2023 Insider Intelligence, Inc.
One Liberty Plaza 9th Floor, New York, NY 10006