“If the tariffs are implemented the main effect would be a price increase for consumers, which could lead to a reduction in demand,” auto industry consultant Thomas Karig tells WardsAuto.
McKinsey says declining technology costs and higher costs of personal-vehicle ownership will escalate robotaxi and ADAS adoption. It says market capitalization of ADAS companies it follows jumped 169% from March 2023 to March 2024.
Automaker's European business hopes to bolster its domestic supply chain capabilities as it steels itself against punitive tariffs being threatened by the Trump Admin.
