Tastemade, known for overhead cooking videos and other food-related video series distributed on social platforms, wants more of an audience in real-world settings. It's hoping to build that through its partnership with food market Smorgasburg on live events.

As Amazon and e-commerce continue to grow, Westfield plans to spend $1 billion on digital upgrades to its malls over the next five years.

Sporting events like the fight between Floyd Mayweather Jr. and Conor McGregor this past weekend promote ad fraud. Here's why that happens.

Japan is Amazon's second-largest market outside the U.S. in terms of country sales, with $10.7 billion in sales last year. Subscribe to Digiday+ to learn more about the e-commerce giant's growing influence in Japan.

From Glossy: 42 percent of consumers who contact a retailer on social media for assistance expect a response within in an hour, according to a Sprout Social report. But most companies struggle to meet that standard and other expectations for customer service on social platforms.

At the Digiday Publishing Summit, taking place in Key Biscayne, FL from Sept. 25 to 27, hear from publishers like Atlantic Media, The Outline, Bustle and more as they discuss earning reader trust in the post-truth age. Learn about how to join us today.

 

Tastemade expands its live events with Smorgasburg partnership

Sahil Patel

Tastemade is teaming up with Smorgasburg to do live events and sell brand sponsorships.

How Westfield is combating the Amazon threat with digital upgrades at its malls

Ilyse Liffreing

Westfield is trying to appeal to consumers and advertisers with smart digital screens.

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Augmented advertising: The new concept you need to know now

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How big sporting events become magnets for ad fraud

Ross Benes

Ad fraud goes up 50 percent on Saturday nights that have big fighting or wrestling PPVs, according to DoubleVerify.

Digiday Research: More than half of Japanese brands are putting ad dollars toward Amazon

Shareen Pathak

Executives from major marketers met in Fukuoka, Japan, for Digiday's first Brand Leaders summit to discuss brand building in Japan and the Asian continent.

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