The Guardian is in talks with European media owners Axel Springer and Schibsted over how to throttle ad fraud and other opaque practices in the programmatic advertising supply chain. "We've been more than commoditized." Agencies weighed in on the threat of consultancies, transparency and more in town halls and working group sessions at this week's Digiday Agency Summit. Panasonic is working on a system to make it easier for its thousands of business-to-business customers to opt out of its marketing. This Halloween, there will be many a costumed Fearless Girl and Snapchat hotdog at agency office costume parties. Here's how agencies including Deep Focus, Space150 and GYK Antler are doing the holiday this year. This Friday, October 27 is the final deadline to enter the Digiday Awards Europe. Submit entries across a range of categories, from Best Use of Video Content to Best Use of Social. |
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| Sahil Patel After climbing to 2 billion monthly views with food videos, Tastemade is getting into home and travel content. |
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| Shareen Pathak "The issue is that consultancies can layer everything on each other. They say, 'We'll activate media for free.' And my red flag goes up." |
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| Sponsored Content AppNexus When it comes to successful digital marketing, smart ideas and clever campaigns mean nothing if they aren’t getting viewed. Learn more about the importance of viewability. Sponsored content by AppNexus |
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| Max Willens It’s the latest example of a publisher to mimic Snapchat’s vertical content style. |
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| Aditi Sangal “I would rather find our unique selling proposition and exploit that as best as possible.” |
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| Sponsored Content Lucia Morris In its second year, the 2017 Mobile Retail Report analyzes 140 luxury, lifestyle, and apparel brands both from an online and an in-store perspective, all through the lens of mobile. Download the report to see if you’re one of the brands behind the technology adoption curve. Sponsored by Newstore. |
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| Sponsored Content GeoEdge The explosion of programmatic has opened the door to a menagerie of malicious advertising formats. The IAB estimates that malvertising is an $8.2 billion dollar problem that would cost as much as $1.1 billion to fix. Download the report to get an inside look at a hack, and learn how the industry can fight back. Sponsored content by GeoEdge. |
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