Taylor Swift is even influencing home prices | Q&A: Amazon exec offers crisis communication pointers | NAR economist: Mortgage rates are on a downward slope
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December 1, 2023
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Top News
Local housing markets sing when the "Anti-Hero" crooner comes to town, a new study finds.
Full Story: REALTOR® Magazine (12/1) 
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Best Practices in Sales & Marketing
Barbara Agrait, Amazon senior PR manager of global media relations, discusses how working in law enforcement helped prepare her for "working in crisis-at-any-moment environments" and the importance of "being a voice of comfort and knowledge." Agrait advises communications executives to get to know reporters before a crisis, avoid trying to dispel falsehoods within social conversations, be responsive and "let the news outlets be the voice of reason and authority."
Full Story: PRSAY (11/27) 
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Real Estate Trends
Borrowing costs have dropped for the fifth-straight week and are expected to go lower through the end of the year.
Full Story: REALTOR® Magazine (1/1) 
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Real estate pros share stories of navigating extreme weather conditions while showing homes, including a harrowing drive with clients through a severe storm.
Full Story: The Wall Street Journal (11/30) 
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Business Wellness
A New Jersey broker reflects on 40 years moonlighting as a volunteer firefighter and the powerful bond between those who run toward emergencies—like 9/11.
Full Story: REALTOR® Magazine (10/6) 
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As work projects pile up at the end of the year, try being a "grinch" about your time, says Emily Ballesteros, founder of Burnout Management. "If you have double your usual workload and you know you do your best work in a quiet space with no distractions, do everything in your power to lock yourself in a quiet space with no distractions," says Ballesteros.
Full Story: Fox Business (11/30) 
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News from NAR
See the winning networks, which exemplify leadership and outreach and have worked hard to connect their members in innovative, thoughtful and fun ways.
Full Story: REALTOR® Magazine/The Lounge (11/29) 
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Fair & Equitable Housing
Harvard's Joint Center for Housing Studies highlights a growing crisis in affordable housing for seniors in the U.S., with nearly a third of senior-headed households being cost-burdened.
Full Story: National Public Radio (11/30) 
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Legislation & Regulation
The U.S. economy remains on track to achieve a soft landing and inflation should not need further drastic tightening to reach pre-pandemic levels, Treasury Secretary Janet Yellen said. "I believe the signs are very good that we will achieve this soft landing with unemployment stabilizing more or less we're where it is in this general vicinity, and growth slowing to a sustainable level. I think that's what we're in the middle of," Yellen said.
Full Story: Bloomberg (11/30),  Reuters (11/30) 
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Consumer spending increased 0.2% in October, according to the Commerce Department, down from a 0.7% increase in September and the lowest increase since May. The department cites higher interest rates, the restart of student-loan payments, a slowdown in income growth and a decrease in savings as the cause. The core personal consumption expenditures price index increased 3.5% year over year in October, down from a 3.7% year-over-year increase in September.
Full Story: CNBC (11/30),  The Wall Street Journal (11/30) 
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About The National Association of REALTORS®
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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