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TBS Is Using Search Party as a Bold Experiment on Millennial TV Viewers Network chief says the show could ultimately move away from linear entirely By Jason Lynch When TBS and TNT president Kevin Reilly picked up the series Search Party two years ago, he knew the dark comedy (about self-absorbed millennial New Yorkers looking for a missing college acquaintance) was going to appeal to younger audiences. He also knew those viewers wouldn't watch to watch the show on linear TV. "We knew...
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Here’s How YouTube TV’s Groundbreaking, but Controversial World Series Partnership Paid Off The first company to “present” the World Series saw big signup increases and brand awareness lifts By Jason Lynch Fox Sports had a successful World Series last month, landing an estimated $635,000 per 30-second ad for the seven-game matchup between the Houston Astros and Los Angeles Dodgers, according to Kantar Media. That's a 6 percent increase from last year's historic Chicago Cubs and Cleveland Indians battle, where spots averaged $600,000. Now, as the dust...
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