It's no secret that college is expensive. When campus leaders evaluate tuition prices and look for opportunities to increase revenue, cost-cutting often becomes a priority. However, the pressure to reduce costs and make the academic experience more efficient can work against efforts to cultivate creativity.

The Chronicle's newest issue brief, "The Creativity Challenge," explores why creativity is important, offers strategies for how students can develop it, and dispels common misconceptions. This essential resource includes an in-depth look at five colleges that are cultivating creativity through campus programs.   

• How to guide students to problem-solve independently, rather than through conventional instruction
• Case studies on students who are acquiring – and applying – creative skills on campus
• Why developing students' creativity enhances their thinking for their future careers and fuels their intellectual work

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