Team DSM and Hans Anders Retail Group - with its optician shop chains Hans Anders, eyes + more and Direkt Optik - together introduce the eyewear brand DRIIVE. The brand focuses entirely on innovative sports eyewear. The first collection is the successful result of intensive joint product development between Team DSM's specialists and those at HARG, with the aim of creating the perfect racing glasses for athletes at the highest level. DRIIVE sports glasses are now available for cyclists and other outdoor athletes in stores across the Netherlands, Belgium, Germany, Austria and Sweden.
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