With the opening races of the 2024 season just around the corner, Team dsm-firmenich PostNL gathered today in Calpe, Spain with all three of their programs – Women, Men and Development - as they lay the final preparations in their build up towards the new season. Looking ahead to the new year filled with ambition and motivation towards some their big goals, the team presented its new look and feel to the outside world, with their distinctive two Keep Challenging stripes taking on a striking orange colour for 2024 and beyond.

You can also read the news in Dutch and French.

 

Click through below to watch the reveal video.

Going from strength to strength with two brilliant co-title partners
 

2023 marked the third year with dsm-firmenich – leading innovator in nutrition, health and beauty - as the team’s title partner, building on a long-established relationship that has continued to grow and develop since its beginning back in 2015. 

 

In 2024, the team welcomes aboard PostNL - the leading parcel and postal company of the Netherlands - as a co-title partner, bringing together two large prestigious partners; with dsm-firmenich and PostNL committing to what is set to be an exciting future for the team.

Making the next step - Ambitions for 2024

2024 offers another opportunity for the team to take the next step-up; pushing each other to bigger and better things, creating some special moments along the way.

Discussing goals and plans for the year ahead, here from Team dsm-firmenich PostNL head coach Rudi Kemna about what's in store for the team's three programs here. 

Looking fresh in 2024
 
With the new name as Team dsm-firmenich PostNL, the team are excited to fully reveal their brand-new look and feel for the 2024 campaign.
 
The two distinctive Keep Challenging stripes, which symbolise the DNA of the team turn orange to celebrate the addition of PostNL. The left stripe represents the continuous development of each individual person, while the right stripe visualises their ever-improving innovative environment.
 
Set on a dazzling and predominantly white kit with various blue and light blue touches, the orange stripes will instantly see the Team dsm-firmenich PostNL squad stand out in the peloton, as they charge towards many special moments in the coming year. The expertly crafted, purpose-built race wear that has been developed by Nalini together with the team, combines that stand-out look with performance on the bike, while meeting the demands of the best riders.
 
The look and feel refresh doesn’t stop there with the team’s beautiful SCOTT bikes, equipped with the best Shimano components, getting a fresh lick of paint as a sleek new design with flashes of colour on a white base truly makes them a work of art. Some beautiful orange detailing makes the team’s premium DRIIVE race eyewear pop with its fresh white base design. You will also be able to spot the team in the convoy too, as their brilliant Volvo cars get the white, orange and blue makeover as well.

Health, sustainability and inclusivity – key themes we take into 2024 and beyond
 
The bike is naturally a symbol for a healthy lifestyle, for sustainability, and our Keep Challenging approach, performed by the collective of a team is a great symbol for inclusivity which underlines the strong team culture which we captivate by ‘truly together’; truly committing to and empowering each other.
 
Throughout the years the team has focused on a variety of initiatives to progress towards achieving its sustainability goals, such as its ambassadorship of Trees for All since 2010 to testing with electric Volvo cars. More is set to come on this topic in the next months with Team dsm-firmenich PostNL.

Ongoing additional independent anti-doping efforts
 
Ethics is one of the team’s key values. The team were one of the first members of the MPCC (Mouvement pour un Cyclisme Crédible) and are dedicated to being strictly compliant with the ethical code of the MPCC, whose rules are more rigorous than the UCI rules. In addition to their MPCC membership, they have conducted an additional independent anti-doping program since 2018. The program is conducted by the Dutch Dopingautoriteit and has been funded by dsm-firmenich.

The additional independent tests are based on out-of-competition blood and urine tests, on the basis of the “Whereabouts” of the riders, and the interpretation of the test results by Dopingautoriteit. The tests are shared with WADA and ITA, and the results are added to the athletes “biological passport”. Women, Men and Development programs are under the same strict anti-doping regime.

Read more about anti-doping here.

A new look and feel online  
 
With the updated look and feel of the team, also comes an updated website domain and social media handles too. You can also click through and find our new English and Dutch websites, and our social media channels via the icons at the top of this mail.

Be sure to check out our updated Fan Zone for all of the latest news about the team. Road Code, Recipes, Tech articles and Team wallpapers are all updated for the new season.
 
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Our team kit is now on sale on our online shop. Head here to join our journey and follow the stripes too!