Tech giants respond to antitrust action; Social media still draws despite 'fake news'; Top tactics to help elevate your products; and more

MORNING SCOOP

Tech giants face antitrust action, social media retains allure despite ‘fake news,’ and top tactics to elevate your brand

Also: Alabama dean resigns amid Twitter furor, T-Mobile vows to investigate purported overcharges, and Burger King’s ‘Escape the clown’ campaign.

WRITING & EDITING

Why AI will complement—not replace—human marketers

The personal touch is essential for many consumers, especially in an era of dwindling public trust. Still, you can deploy digital assistants for rudimentary, time-consuming tasks. Here’s how.

WEBSITES

Infographic: Your Google My Business checklist

You know you want to rank for local SEO and that your Google business profile is important, but you’re not sure where to start. Here are the steps you must take.

PR DAILY AWARDS

Have you used compelling visuals to inspire audiences?

Share the videos and visual designs that were instrumental in achieving success for your organization or client. Enter PR Daily’s Video & Visual Awards by Nov. 1.

CONFERENCE ALERT

Take your audience on an epic journey with the power of your words

Your own journey to success starts at The Brand Storytelling & Content Marketing Conference at Disneyland.

PR INDUSTRY

Why and how PR pros should embrace artificial intelligence

Relax, robots are not taking your job. New technologies can ease industry professionals’ daily duties and open the door to greater career achievements. Just breathe—and read on.

MORNING SCOOP

Kroger joins push for tougher gun laws, consumers readily change brands, and WeWork’s founder walks back trademark sale

Also: Nissan’s leadership crisis escalates, MillerCoors wins an injunction over corn syrup messaging, and Vienna reigns as the world’s most livable city.

WRITING & EDITING

How needless verbs weaken your meaning

Auxiliary verbs, we were taught in grade school, can clarify your writing, but is that always true? Let’s consider ways that they muddy the linguistic waters.

JOBS OF THE WEEK

30 jobs in the PR and marketing world

When being interviewed for a potential job, you shouldn’t say certain things. Find out which phrases to avoid and what to offer instead. Then, check out our list of current openings.

PR DAILY AWARDS

Announcing PR Daily’s Corporate Social Responsibility Awards winners

Congratulations to these impressive communications professionals.

BRANDING

Are your loyal customers mispronouncing your brand name?

Word-of-mouth is great, right? Well, if people are mangling the name of your company or product, then not so much. Here’s help for frustrated marketers and PR pros.

WRITING & EDITING

Ragan Training makes it easy to offer new ideas

Answering the call for a fresh approach can be as simple as a yearly subscription.

PR

3 tactics to amplify your PR campaign

Merging established public relations techniques with SEO is essential in today’s digital media landscape. Try these approaches.

MORNING SCOOP

Walmart walks back guns stance, content marketers stay loyal to text, and Forever 21 sued over Ariana Grande ‘lookalike’

Also: Sears faces its final chapter, Ben & Jerry’s unveils its anti-racism ice cream, Cathay Pacific’s chairman resigns, and more.