Learn to Test & Improve Conversion Rates As marketers, we've all gone through iterations of our brand messaging, our value proposition or rolled out new versions of our website. But each time this comes with internal roadblocks, uncertainty and a bit of guesswork. A/B testing has given marketers the ability to quickly validate new ideas in market. Today, the teams that continuously test are leaving their competitors behind.
eMarketer is pleased to moderate a Tech Talk Tuesday presentation featuring Mike Loveridge, head of conversion rate optimization at Intuit, and Wes McCabe, product marketing manager at Optimizely. Register here for "Intuit’s Playbook for Delivering Winning Digital Experiences" to learn: - How to move beyond basic conversion rate optimization to running tests throughout the customer journey
- How to use qualitative and quantitative data to formulate new test ideas
- Why experimentation delivers the biggest ROI in SaaS today
The webinar will take place on Tuesday, December 18, at 1:00 PM ET. Please reserve your seat today. We hope you can attend, but if you sign up and can’t make it we’ll send you a link to view the on-demand materials the day after the webinar. |
