Good morning, Marketer, you may already be a winner.

We’ve just launched our Marketing Challenges survey. Why? Because we want to know what you’re struggling with and how you’re trying to solve it. 

Got two minutes? Take the survey. We’ll compile the answers so you can see how you compare with your fellow marketers.

Be one of the first 100 people to fully complete the survey and you’ll have the chance to win $250 to donate to a charity of your choice or a $250 Amazon gift card. Thanks in advance!

Constantine von Hoffman,
Managing Editor

GA4 isn’t all it’s cracked up to be. What would it look like to switch?

Marketers are searching for alternative analytics platforms. Here’s what you need to know to make an informed decision before switching.

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Webinar Today: Is Your Marketing Stack Ready for Omnichannel CX?

Leading companies are focused on creating stronger customer experiences that span multiple channels and feel cohesive and meaningful to end-users. Join our experts to learn how you can accelerate your approach to mastering omnichannel customer journeys.

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Become a master of MarTech

Secure your spot at a MarTech Master Class, live expert-led tours through critical marketing topics — including buying martech, attribution analysis, and Google Analytics 4. Early Bird rates expire at the end of this week!

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Shorts

Statistics of note.

Recession, what recession? Part 1: US ad spending increased by 4.3% in April compared to the.previous year. 

Recession, what recession? Part 2: US retail sales increased by 0.9% in April compared to the previous month.

Who’s really watching: Global CTV fraud increased by 70% last year.

What privacy regulations accomplish: The average American has their personal information shared in an online ad bidding war 747 times a day vs 376 times a day for an average EU resident.

Kids these days: Less than 15% of US Facebook users will be under 25 next year. More than 30% of TikTok users are under 20.