DTC marketers are pointing fingers at Temu, attributing the sharp surge in advertising costs across Meta’s ad platforms to its ad dollars. Additional coverage: Other things to know about - Enter the Digiday Awards for the chance to be recognized alongside past winners including Disney, P&G and many more. Submit your entries by Friday, May 3 to secure the best rate.
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| Top Stories |  | | Ivy Liu |
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| | | | | DTC marketers are pointing fingers at Temu, attributing the sharp surge in advertising costs across Meta’s ad platforms to its ad dollars. | | |
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howdy! | | | | | Why does the CMA’s opinion on Google’s Privacy Sandbox matter so much? Stick around to uncover why. | | |
| | | | | Join this virtual event on May 2 at 11 a.m. ET to learn how organizations are getting their data ready to thrive in the AI-driven future of media and entertainment. | | |
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howdy! | | | | | Newsweek’s Kevin Gentzel joins the Digiday Podcast to discuss audience and revenue strategies in 2024. | | |
| | | | | Brands are leaning into media mix modeling to understand cross-channel lift across all their marketing efforts to build the best media mix and drive growth. | | |
howdy! | | | | | Publishers like Axios, Eater, the Guardian, theSkimm and Snopes are either growing or revamping their newsletter offerings to engage audiences as a wave of generative AI advancements increases the need for original content and referral traffic declines push publishers to find alternative ways to reach readers. | | |
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| | | | | Marketers like Omni Hotels & Resorts are leveraging Google PAIR’s data collaboration to improve ecosystem connectivity and drive results. | | |
howdy! | | | | | While the reasons for the boycotts vary, there’s a recognition among marketers now that a brand boycott could happen regardless of their efforts – and for reasons outside of marketing and advertising – that will need to be dealt with. | | |
howdy! | | | | | The first installment of Digiday’s two-part series on the top ad-supported streaming services provides an overview of the platforms’ offerings and an analysis of how brands and agencies distribute their ad budgets and ad placements across platforms. | | |
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