Other things to know about - The Digiday Content Marketing Awards have previously recognized industry leading work from Disney, Airbnb, Kelloggs and more. Explore this year's new categories and enter by December 6 to secure the best rate.
- Marketers’ fixation on driving an uptick in sales and revenue is stronger than ever this year, and to do so, teams are leaning even further into performance marketing. Sponsored by PubMatic.
- By breaking down revenue-per-recipient from different types of emails across various industries, companies can gauge whether welcome emails or post-purchase drive the most engagement. Sponsored by Klaviyo.
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| Top Stories |  | | Ivy Liu |
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| | | | | Until earlier this month, these tensions mainly simmered behind closed doors, limited to internal disputes within the trade group, said two ad execs. | | |
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howdy! | | | | | This week’s Future of TV Briefing looks at how The Wall Street Journal is using video to cover this year’s U.S. presidential election. | | |
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| | | | | According to a new survey, this year 37% of consumers are more likely to participate in loyalty programs than last year. | | |
howdy! | | | | | Snack company Mondelēz hopes to prove AI can make marketing bigger, better and faster, building out its own AI tools to do so. | | |
| | | | | Current measurement strategies rely on proxy metrics which don’t provide indications of true business outcomes such as incremental sales. Advertisers need a new approach for new media habits. | | |
howdy! | | | | | The tech giant has got so much of the industry working through its various tendrils, there’s no escaping it. And some would argue that agencies and marketers have been complicit in letting it happen because they get the results they need. | | |
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| | | | | Publishers including El Mundo and iNews are experiencing subscription and revenue growth through data activation strategies. | | |
howdy! | | | | | Siren’s in-depth influencer marketing ads have put a spotlight on paid relationships in a way that has made some online hobbyists uncomfortable. | | |
howdy! | | | | | On the latest Digiday Podcast episode, Oprah Daily’s editorial director discussed The Oprah Insider Community’s launch and how the publication is moderating content on the platform. | | |
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