Terminus co-founder explains why ABM is a B2B strategy, not a tool We spoke with Terminus co-founder Sangram Vajre to learn more about the platform and how an ABM approach is effective at reaching B2B buyers.
ClickZ Daily: March 16, 2020 |
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| Good Morning! We spoke with Terminus co-founder Sangram Vajre to learn more about the platform and how an ABM approach is effective at reaching B2B buyers. With ABM, the goal isn’t to obtain more leads, but to be smarter about targeting the right prospects and nurturing those prospects throughout the sales funnel. Terminus developed a TEAM framework that includes five elements—target, engage, activate and measure (TEAM) which looks at ABM as a B2B strategy, not a tool. Also, Dynamic Yield’s CEO, Liad Agmon, discusses why brand success today is increasingly dependent on collaboration between marketers and developers. He writes: In a rapidly evolving digital landscape, creating an intimate alignment between top-of-funnel marketing, product management, and retention marketing will allow organizations to optimize for the entire customer journey. Also ICYMI: 86% of traditional marketers are failing to align their marketing with business goals, finds new survey by Bright a leading strategic marketing consultancy. Alibaba Cloud, the data intelligence backbone of Alibaba Group, is to deliver a series of ecommerce solutions to businesses that are adversely impacted by the coronavirus outbreak. Deep North, a pioneer in computer vision and AI- powered video analytics, has closed a $25.7 million Series A funding round, led by London-based Celeres Investments, with participation from Engage, AI List Capital, and others. Wave.video released its new offering that unifies in-browser editing and cloud-based video hosting and enables businesses to run full-cycle video marketing campaigns on a budget, from prompt video creation to multi-channel promotional distribution. Leading Asia-Pacific marketing technology platform Flaunter has announced its expansion into the US as well as new verticals, adding several trillion dollars to its addressable market. |
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Data & Analytics Jacqueline Dooley We spoke with Terminus co-founder Sangram Vajre to learn more about the platform and how an ABM approach is effective at reaching B2B buyers. |
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Digital Marketing Liad Agmon Dynamic Yield's CEO, Liad Agmon, discusses why brand success today is increasingly dependent on collaboration between marketers and developers. Read more |
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Agency Spotlight Get ready for the year ahead with our guide to the latest styles based on billions of image, video and downloads. Bright colors, cartoon faces, and ostentatious animal patterns show a vibrant undercurrent in this year’s trends. Download now |
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| Analyzing Customer Data As new regulations like GDPR and CCPA reduce the availability of third-party consumer data and as consumer demand for both privacy and personalization escalate, marketers must rely more than ever on their own first-party data. Download now |
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