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Tesla’s Investor Day Fails to Impress Investors |
There was a lot of hype leading up to Tesla’s investor day yesterday. Analysts expected something big because Elon Musk promised to disclose Tesla’s “Master Plan part 3.”
"The markets were primed for a big announcement, perhaps on something like a more affordable new model," said Russ Mould, AJ Bell investment director.
The cheapest Tesla, the Model 3, used to start at $35,000. It’s now around $43,000, about the price of a new BMW 3 Series.
Not too cheap…
So Tesla fans were hoping to hear about a “Model 2” that would cost about $25,000. That would make Tesla vehicles more accessible and keep the company competitive.
Some also expected Elon Musk to reveal plenty of non-car Tesla products, including personal energy storage and electric batteries for homeowners to use.
So did Tesla deliver on the hype? |
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Not exactly — the juicy details investors were hoping for were pretty vague.
For example:
A good chunk of the Investor Day involved discussions about how Tesla’s next-generation manufacturing production platform will slash costs and increase efficiencies. However, little to no news about what that new platform would build.
"Musk and company failed to put the cherry on top — an actual look at a lower-priced Tesla, if only just conceptually," said Jessica Caldwell, Edmunds’s executive director of insights.
It’s worth noting that Tesla has made healthy gains so far this year. That can only add to the pre-presentation craze…
So perhaps this is simply “a case of failing to live up to the hype," as Mould of AJ Bell puts it.
And the stock suffered as a result, dropping almost 7% today without recovering too many of those losses. |
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All that said, Mr. Musk and other execs announced that Teslas would cut the use of silicon-carbide chips in new vehicles by 75%.
According to Tesla, this would make vehicle production more scalable…
So not everything was bad or vague.
Fortunately for Tesla, some newer competitors are stuttering. Rivian had weak earnings figures and announced a 13,000-car recall to fix a faulty sensor in the front passenger seat.
Meanwhile, Lucid released production and delivery forecasts that fell drastically short of analyst expectations. Furthermore, its reservations are falling.
Even Ford’s EV sales fell in January, although total sales rose.
But many of these rivals aren’t out yet. Car customers like to have options, and some of these rivals are still building their production capacity.
Perhaps Tesla will take its lukewarm investor day reception as a sign to forge ahead on the Model 2.
It’s got a lot to live up to now. |
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