What’s going on here? Tesla’s sales fell by an unlucky 13% last quarter, hitting an almost three-year low – although the EV maker’s afflictions could hand its rivals better fortune. What does this mean? Tesla only sold 336,000 vehicles last quarter – the lowest count since mid-2022 and well below the 390,000 analysts expected. The carmaker’s sales fell 43% across Europe over the first two months of this year compared to last, while overall EV purchases increased by 28%. And in China, sales were down 21% last quarter versus the same time last year. It’s not like the company’s just struggling to find new customers, either: it’s actually losing existing ones, with US drivers trading in a record number of Tesla EVs this February. Why should I care? Zooming in: Tesla needs a recharge. The EV maker was plagued by three main issues last quarter. First, it had to upgrade factories around the world to make its latest model, sacrificing production time and churning out fewer cars. Second, Tesla’s market share has been compromised by increased competition – especially from Chinese carmakers. And third, Elon Musk’s controversial role in US politics has alienated some buyers. It seems as though any publicity isn’t good publicity, after all… The bigger picture: At least we have humanoids. The cheapest Tesla model will set you back over $40,000 – that’s hardly budget-friendly. So if major economies continue to flounder (or even potentially fall into recession), Tesla might see its remaining customers swapped for tumbleweeds. Although, investors don’t just value Tesla’s stock on EV sales. They’re hoping the firm’s futuristic bets – from autonomous driving to software sales and humanoids – will pay off. But they’ll trade based on short-term changes, too: investors initially pushed Tesla’s stock higher on Wednesday, after rumors spread that Musk may leave his government role. |