DAILY SCOOP

ERCOT and Texas officials respond to blackout, Spotify announces ‘Work from Anywhere’ policy, and Nestlé announces Vegan KitKat

Also: P&G ponders break with ‘Bachelor’ host Chris Harrison, Ford announces zero-emission goals for Europe, most small businesses don’t use link-building strategies, and more.

SOCIAL MEDIA

How ‘granfluencers’ are shaking up social media representation and influencer marketing

Don’t count grandma out when it comes to growing your followers. Here’s what the trend means for the PR industry and social media managers.

RAGAN TRAINING TAKEAWAYS

Sample KPIs to Show DEI Impact

Ragan Training experts deliver real-world tactics that help you succeed. Here are several to help you measure DEI efforts, shared by Petco’s Leslie Ridgley in a recent session titled “DEI Beyond Words.”

THE CONSULTANT IS IN

What communicators can learn from the White House press secretary

Comms professionals analyze Jen Psaki’s performance, even the #PsakiBomb.

RAGAN AWARDS

Tell us about your influential CSR, DE&I or ESG work

Enter Ragan’s CSR & Diversity Awards by Friday, March 5, to showcase your important work.

DAILY SCOOP

Chris Harrison steps back from ‘The Bachelor’, Indianapolis Museum of Art issues apology for job listing, and IHOP cancels Pancake Day promo

Also: AP Stylebook shares rules for Mardi Gras and Zoom-related coverage, the top 10 most ‘liked’ brands on Instagram, Three UK offers virtual workshops, and more.

LEADING NOW

Getting down to business with Amy Binder

RF|Binder founder encourages curiosity and a purpose-driven approach to comms.

SPEECHWRITING

5 powerful ways to beat empty rhetoric in speeches

The upcoming State of the Union will showcase best (and worst) practices for connecting and conveying confidence. Here’s what to watch for so you can achieve both.

CRISIS COMMUNICATIONS

5 crisis comms essentials

Follow this framework to calmly, confidently shepherd your colleagues through choppy skies.

PR INDUSTRY

Is Clubhouse the next big social media platform for brands?

Here’s what communicators should know about the latest social platform and its audio format, as more and more users sign on—and what competitors await.

RAGAN AWARDS

Did your media relations work lead to success for your organization or client?

Showcase your efforts by entering Ragan’s Media Relations Awards. The entry deadline is Friday, March 19.

SOCIAL MEDIA

3 communications lessons from viral ‘Gorilla Glue’ videos

A TikTok user recently captured headlines and dominated social media conversation for an unfortunate incident with the adhesive product. Here’s what PR pros should glean from it.

INTERNAL COMMUNICATIONS

What General Mills’ restructuring means for the future of corporate comms

Gain prescient, timely takeaways for your department from Ogilvy’s employee experience experts.

WRITING & EDITING

Presidents Day: Should there be an apostrophe?

AP style says the holiday honoring George Washington and Abraham Lincoln should be spelled without an apostrophe. Some marketers beg to differ.