Let's Go Over The Top - The Promise of OTT
OTT device usage has more than tripled over the past 3 years, firmly cementing itself as a fixture in the "New Living Room" and a new, notable advertising platform. Join Jack Rotherham, Chief Marketing Officer, Comcast Advanced Advertising Group, as he takes a close, data enhanced look at how marketers and publishers can capitalize on this emerging platform and the unique value it brings to engagement and audience. |
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Streaming Video - Who Is Really Watching Your Content?
With the explosion of video consumption, streaming providers have been very protective of their data from viewership numbers to audience profiles. Thankfully, clickstream data has provided an alternative to gain access to understanding audience's viewing behaviors. Join Deren Baker, CEO, Jumpshot, for an inside look at clickstream data and the cutting edge of audience analytics. |
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