Dear trade visitors,
Thank you for your significant contribution to the success of ITB Berlin 2024. With nearly 100,000 participants and 5,500 exhibitors from 170 countries, we have jointly set a strong signal for the future and resilience of the travel industry. Our role as the leading platform for business, innovation, and networking has been successfully defended once more.
The focus on topics such as Artificial Intelligence, the skills shortage, and climate justice has underscored the innovative power of our industry. ITB Berlin Convention and ITB Buyers Circle highlighted the positive market sentiment and the excellent business prospects for the coming year.
You can read more facts and figures about the last ITB Berlin in our final report.
We thank you for your commitment and look forward to continuing our successful cooperation to meet the challenges of our time together. Here's to an excellent business year 2024!
Best regards
Your ITB Berlin Team
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| | SAVE THE DATES | ITB BERLIN & GLOBAL HIGHLIGHTS | | | Mark your calendar now: ITB Berlin 2025 | 4 â 6 March 2025
| Why wait until next year? The world of ITB events has more exciting opportunities in store! Don't miss the chance to stay active in the international travel market even after ITB Berlin. Here's an overview of the upcoming highlights:
ITB CHINA
27 - 29 May 2024 | Shanghai
The largest B2B expo for the Chinese travel market brings together exclusive buyers from China with global experts. Forge valuable business connections and explore innovations. More information
| ITB INDIA
11 - 13 September 2024 | Mumbai
3-day B2B expo and conference for the Indian travel market: Network with industry experts and discover the latest trends. More information
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ITB ASIA
23 - 25 October 2024 | Singapur
Asia's premier travel expo, combining MICE Show Asia and Travel Tech Asia. Explore products and services in the Asia-Pacific travel industry. More information
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| | ITBXPLORE & ITB BERLIN APP | STAY IN TOUCH | Utilize your company profile as well as your personal profile on ITBxplore and in the ITB Berlin App throughout the year!
Respond to network requests, send inquiries to other participants you couldn't meet live at ITB Berlin this year, and watch videos on demand from ITB Berlin Convention and our Hybrid Stage. The videos are available on ITBxplore and in the App until June 2024.
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| | ITB BERLIN CONVENTION | TOP SPEAKER & FULL HOUSE | This year's ITB Berlin Convention once again served as a venue for groundbreaking debates and encounters in the tourism industry.
| Under the motto "Pioneer the Transition in Travel and Tourism. Together", over 400 international speakers and more than 24,000 participants engaged in stimulating discussions on topics such as sustainability and technology. Special thanks go to our exhibitors, partners, and the Board of Experts, whose contributions were crucial. Highlights and moments from the convention are available online to revisit the inspiring days.
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| | ITB BERLIN NEWS | THE OFFICIAL TRADE SHOW REVIEW | | | Discover the Review Edition of ITB Berlin News, with the latest news from ITB Berlin 2024 from this afternoon.
| | | Albania
Beyond its dazzling coastline and wealth of historical and archaeological treasures, ITB Berlin 2025 Host Destination Albania has a host of protected natural areas, making it an ideal rural tourism destination
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Zanzibar
At this year's ITB Berlin, Zanzibar highlighted number of strategic investments in infrastructure and attractions that promise to elevate the visitor experience while safeguarding the islandâs natural and cultural treasures.
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| | INSIGHTS INTO THE TOURISM INDUSTRY WITH ITB 360° | NEWS FROM THE TRAVEL INDUSTRY | We regularly provide you with useful insights, relevant news and the latest podcast episodes on ITB 360°. That way, you'll always be up to date!
| | | ITB Berlin TRAVEL HERO PODCAST | Trendcast with H.E. Azzan bin Qassim Al Busaidi, the Undersecretary of Tourism from the Ministry of Heritage and Tourism of Oman
With Oman's tourism industry on the rise, we're thrilled to delve into the unique factors that distinguish Oman's offer in a highly competitive global market. Listen here
| ITB Newsroom | Symphony of spices: In Oman the way to hospitality is through the stomach
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A blue footprint for transparency in climate protection
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| | | Tea refined with cardamom, dates with the aroma of cinnamon, fish curry and marinaded meat cooked underground. Hospitality in Oman also includes authentic culinary experiences. Read more here
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| | Travel companies want to inform customers about their carbon footprint before they make bookings and raise awareness for protecting the climate. Read more here
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| | DO YOU HAVE ANY QUESTIONS? | WE HAVE THE ANSWERS! | We are happy to support you in making your ITB Berlin experience a great success!
If you have any questions, please feel free to contact our team at: itb@messe-berlin.de
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