Roku is best known for its video streaming hardware, but it's the data that the company collects from its 21 million registered users that will fuel the company's growing advertising ambitions.

Facebook's latest bid: Helping small brands step out of the news feed and into physical retail.

Snap opening up Snapchat Discover to third-party measurement has been a long time coming, but it's unlikely to shift a significant amount of ad dollars.

For Digiday+ members: Toyota plans to use blockchain technology to only buy through certain partners.

Learn how Slack is scaling their brand voice, how eBay is using AI to personalize the customer experience and much more at the Digiday Brand Summit. Register here to join us in Palm Springs, California.  

 

Thanks to troves of audience data, Roku is moving from tech provider to media company

Sahil Patel

Roku says it’s more of an advertising company than a device company. There’s some truth to that.

Facebook edges into offline retail with Macy's pop-up market

Digiday Editors

Facebook's latest bid: Helping small brands step out of the news feed and into physical retail.

Advertisement

 

Booming consumer confidence will welcome online retailers with a happy holiday season

Sponsored Content OpenX

For brands and retailers looking to reap the rewards of a robust holiday shopping season, consumers are signaling several important shifts in how they consume branded content and ultimately execute their buying decisions. These new consumption trends have compounded the challenge of engaging shoppers in today's highly fragmented media environment. Sponsored by OpenX.

Snapchat Discover opens up measurement doors, but media buyers don't expect to shift ad dollars

Kerry Flynn

This deal marks the first time Snap has introduced third-party measurement for traffic from Snapchat Discover, its network media partners.

In effort to stamp out ad fraud, Toyota to use blockchain on more programmatic ad buys

Seb Joseph

Toyota plans to use blockchain technology to buy through only certain partners.

When blockers stumble: Where malvertising solutions come up short

Sponsored Content The Media Trust

Malvertising is not a simple problem. Nor should it be addressed with a simple solution. Sponsored by The Media Trust.

How to get a head start with Advanced TV in 2019 [webinar]

Sponsored Content dataxu

TV is changing. The way people consume content, their habits, their behaviours and their expectations are constantly evolving, from streaming services to linear TV and mobile devices to smart TVs. In the current and future TV ecosystem, understanding and reaching the people behind these screens is increasingly challenging. Sponsored by dataxu.

Advertisement

 
 
Events Title
 
November 5 - 7, 2018
Glossy Beauty x Wellness Summit
Santa Barbara, CA
 
Awards Gala:
November 14, 2018
Digiday Awards
 
Awards Gala:
November 14, 2018
Digiday Technology Awards
 
 

ALL EVENTS

 
 
`

Unsubscribe from all Digiday emails