McDonald’s "Chkn Drop" promo offered a limited release of its new crispy chicken sandwich a day early. So Popeyes, ever the troll when it comes to competing chicken sandwiches, proceeded to purchase 50 URLs with slightly different spellings than McDonald’s hard-to-spell official site, chkndrop.com. Those who fell into Popeyes’ trap got a promo code for a free chicken sandwich. Grab some popcorn (chicken) and get the details.

Plus, Popeyes sets sail: The fast-food chain known for instigating social media wars over chicken is now looking toward a new horizon with the introduction of a Cajun flounder sandwich. But how big of a gamble is the new offering? Adweek’s Robert Klara has an inside look at the history of the often ill-fated fish sandwich.

Our virtual Challenger Brands experience kicks off Monday with incredible star power (think Nicole Richie, Chance the Rapper and Jennifer Garner, among many others) and business savvy (Mark Cuban, Dara Treseder and Everette Taylor) fueling insights into what it takes to stand out and make a difference in today’s competitive landscape. Be sure to register and join in the magic—and in the meantime, discover this wisdom from our speakers:

• Creating a sustainable future means more access to greener products. Samantha Howe, vp of brand marketing at Grove Collaborative, explains how the brand is changing the perception of Earth-friendly home goods.
• What if hair products could do more for you, while doing less to the environment? Arnaud Plas, CEO and co-founder of Prose discusses what it means to create customizable, sustainable haircare. 
• Home cleaning pioneer iRobot invests 10% of annual profits into R&D, and CMO Kiran Smith says it's only "scratched the surface" of what's possible for consumer robotics. 

A cookieless world is coming and The Trade Desk created one of the leading solutions to replace third-party cookies. Now, The Trade Desk is handing over control of the Unified ID 2.0 to Prebid, a nonprofit organization working to standardize programmatic monetization.

Why is this important? It's all about trust. And if Unified ID 2.0 is controlled by Prebid, the industry may be more likely to buy in.

The state of Vermont has 40 B Corp Certified companies including B Corp-certified agency KSV, which embraces the state’s environmentalism as part of its brand purpose. Adweek talked to the agency’s leaders about its certification and the way its tenets play into their overarching strategy. Plus, check out a couple of KSV’s gorgeous campaigns, which illustrate its commitment to the planet.

Since the Black Lives Matter movement reignited in 2020, hundreds of major brands have committed to improving diversity, equity and inclusion—and many have started taking public action to demonstrate that commitment. But how do Black consumers actually feel about brand activism, and how can these brands get it right? Pandora’s Claudia Oddo discusses in this poignant Voice piece.

Briefly

• Brand Marketing: Walmart Raises Wages, But Still Falls Short of $15 Hourly Minimum
• Agencies: Omnicom’s Q4 Organic Revenue Falls, but Company Projects Growth for 2021
• TV and Streaming: Roku Has Record Year As Covid-19 Accelerates Cord-Cutting
• Brand Marketing: King's Hawaiian Rolls Out Year-Long Marketing Alliance With Guy Fieri

As Showtime airs the 11th and final season of Shameless, it’s launching a text message-based campaign that lets fans chat with the characters from the show. The campaign launched, accompanied by candy sweetheart creative elements inviting people to text 708-578-7099, which grants them access to the family group chat. Learn how it works.

Join us at Adweek’s Brandweek: Challenger Brand Summit, kicking off on Monday, to hear firsthand about the successes and challenges industry experts have experienced while adjusting to this new era. The speaker lineup features over 60 of the world's most agile and innovative brand leaders, celebrities and industry icons, including Jennifer Garner, Mark Cuban, Nicole Richie, Spanx's Sara Blakely, Complex Network's Rich Antoniello, Burger King's Fernando Machado and so many more. Don’t miss out—register today.

Partners with Fyllo for regulatory compliance software for cannabis ads.

The initiative is working to offer equal opportunities to entrepreneurs of all backgrounds.

Get an inside look at their career trajectory and how they are setting their CMOs up to succeed.

10% of the deal's value is dedicated to local causes across Los Angeles.

Tennis Australia and AKQA developed the system in partnership with Monash University.

The social network responded to a recent increase in attacks.