Do you ever wonder how some business owners can spend every Friday golfing…
Fly their families on exotic vacations…
Or take a 3-hour lunch with friends on a Tuesday “just cuz”...
While others (maybe even you) are stuck hunched over their computers grinding away 80+ hours per week?
Well after working with thousands of high performers…
My business partner, Daniel Woodrum, and I have noticed a specific skill that separates elite entrepreneurs from the rest of the herd.
This ONE skill consistently means the difference between brutal hours, sleepless nights, and broken marriages…
…VS getting everything you want out of life.
It’s not networking…
It’s not time management…
It’s not even being great at sales.
Don’t get me wrong, each of those things can help you improve in different areas…
But for the majority of business owners there’s a much simpler solution.
Which if they just knew how to apply it…
Could single handedly solve 90% of their problems.
Have you guessed what it is yet?
That’s right, it’s…
MAXIMIZING PROFITS.
Specifically — being able to squeeze the MOST profits possible…
…out of the LEAST amount of time, effort, or resources.
Because maximizing profitability is the one business skill that trumps everything else.
And frankly, not grasping this concept is what keeps so many people stuck.
Almost every business owner thinks they need to do “more”.
Create more products, sell more services, get more front end sales…
But a lot of times that’s a trap.
For example…
Daniel, who’s also Head of Coaching here at ETR, recently shared this story:
“We had a client named Jonah, who was burning through cash and running himself ragged trying to generate leads with an new funnel.
He was wasting countless hours — and thousands of dollars — trying to get ads to work for an offer he didn’t even know if anyone wanted.
But when I looked closer at his business… I noticed he had no system for generating renewals.
So all we did was install a simple automation that encouraged existing clients to renew…
And within a few weeks, he added more than $20,000 a month in recurring revenue to his business.”
I love that story.
Because it shows the true power of maximizing profitability.
When you figure out how to make (and keep) more money from what you’re ALREADY doing…
Or from customers you ALREADY have…
You’ll never work another 14 hour day again.
Even better?
There’s a profit “compounding effect” which can scale your business at warp speed.
Once you dial up your profits…
You simply reinvest in your most profitable assets so they earn you even more money.
Like increasing ad spend on a proven marketing channel…
Or hiring rockstar sales closers once you have effective scripts and systems in place.
But first…
You must find the hidden revenue generators and profit streams buried within the systems, customers, and other assets you already have.
THAT'S when you’ll skyrocket your free time & disposable income…
And watch your business explode.
If you want to take your profits to the next level — I’ve got something special to help you do just that (more on that later this week).
But before we wrap up, Daniel and I have a question for you…
What’s the #1 difference more profits would make in your life or business right now?
Would you take more vacations with your family? Expand your team and move into a new office? Build your dream home?
Please hit “REPLY” now and let us know.
We're looking forward to reading your answer.
Success Loves Speed,
Craig & Daniel
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