A few years ago when I published my book The Perfect Day Formula, something funny happened… 

I was reading the reviews on Amazon and I noticed my first 1-star review. 

Today I don’t pay any attention to these types of reviews…  

Mainly because they never have anything constructive to offer...

And because most of them come from people who are angry at Amazon because the book arrived in damaged condition (I'm serious...)

But since this was my first “real” book... I couldn’t resist. 

The review came from a disgruntled mother. 

Who complained that the book was “unrealistic” and “impossible to follow” for a busy mom with a toddler like herself. 

But that wasn’t the funny part… 

What was funny was when I scrolled down and saw another review… 

A glowing 5-star endorsement from a single mother of three, working full-time and trying to start her first business. 

She couldn’t speak highly enough of the tactics and strategies I shared and claimed that my formula transformed her life. 

And these two reviews illustrate an important distinction that can be the difference between success and failure. 

Whether you view your obligations and responsibilities as a REASON to succeed or an ALIBI for failure. 

For example… 

I’ve coached dozens of family men and entrepreneurs who would show up to our calls with nothing but complaints...

They'd complain about they couldn’t focus or didn’t hold up their commitments because of their wife or kids... 

They’d make excuses and come up with reasons why their family was holding them back from success… 

And until they eliminated that script from their mind… 

...They continued to “struckle” no matter how many systems, strategies, or scripts I gave them. 

Compare that to my friend and client Paul D’Abruzzo. 

A former firefighter, husband, and father of three (including a newborn baby) who recently transitioned into his first business as a real estate agent and investor. 

Paul is one of those guys who just “gets it.” 

Anytime I give him an action step or strategy… he runs with it and gets it done in half the time I expected. 

He’s a machine and an Operator who gets the job done on time, everytime. 

Because of that, he’s already achieved remarkable success...and it’s only going to get better from here. 

But here’s the thing… 

Like a lot of married entrepreneurs (especially in the real estate industry)... 

Paul struggles to control his daily schedule…

He’s prone to anxiety…

And it’s easy for him to get overwhelmed balancing his new business with his wife and kiddos. 

But he NEVER uses that as an excuse. 

If anything, it’s the reason why he demands so much from himself. 

He doesn’t come to our coaching calls and say, “I can’t control my schedule or anxiety because of my family.” 

Instead, his attitude is, “I MUST control my schedule and anxiety because my family needs me to be the best I can be.” 

And this has made all the difference in his life, in his family, and in his business. 

The bottom line? 

You have an obligation to your family, to your team, and to yourself to level up and demand the best from yourself. 

Learn to see your family as a reason for success instead of an alibi for failure… 

Because that’s exactly what they are. 

To Your Success, 
Craig

P.S. If you’re a family man and entrepreneur struggling to balance your schedule and make time for the things that matter most… I want to help. 

This is my speciality and I still have a few spots left in my 1-on-1 coaching program for men who are serious about growing their business AND showing up as the father and husband they want to be. 

So if that’s you… hit “reply”, let me know a little bit more about yourself and your business. 

If I think you’re a good fit, I’ll reach out to you with next steps.

 

 
 
     
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