| Hey, A couple of weeks ago... I had a friend reach out and ask me for help getting more sales from his Instagram course. Even though his offer is great... And he delivers a ton value to his customers... His sales were stuck. And the reason was simple... He didn't know how to enter the conversation in his prospect's mind... ...And speak to the exact pain points, fears, and desires that motivate someone to pull out their credit card. Which is actually one of the BIGGEST problems I see facing most entrepreneurs today... Very few of my clients ever have an "offer" problem. If anything... their solution is 10X better than their biggest competitor who is generating 10X more profit. The real problem holding them back from the business they want is the positioning of that offer. More specifically... their copy. Like I shared yesterday... This is a problem we've been solving in our business. And it's the primary reason why we were able to triple the revenue on our last promotion. Because it doesn't matter what you're selling or how you're selling it... The words you use to explain your offer and convince customers that YOU have the solution to their burning pains... ...Are the #1 fastest way to get more sales. In fact... Improving your copy is one of the only ways I know to get more sales and scale your business (literally) overnight For example... Back when I first launched my program 2X-10 Less (which I'm currently rebuilding and rebranding)... I put HOURS into making the offer a no-brainer... ...And delivering $10k worth of value in a $1,000 course. I recorded dozens of videos to help any entrepreneur double their income and slash 10 hours off their work week in 90-days or less. And felt pretty confident that it was going to be a homerun. But I got so caught up in creating a killer offer... That I didn't spend enough time working on the positioning and copy for that offer. So when we finally launched the program... After weeks of build up and anticipation. ...It was a total dud. Even though I had a big email list of 50,000 people, tons of followers on Instagram, and massive credibility and social proof... We didn't sell a single copy. But instead of scrapping it all together and assuming the offer was no good... We decided to revisit the particular articulation of our offer and completely rewrite every word of copy from scratch. And when we relaunched the next month? We generated almost $30,000 in five days. And the same story has played out time and time again with our other programs. 9 times out of 10... You DON'T have an offer problem. You have a copy problem. The good news is... It's MUCH easier to fix an underperforming sales page or rewrite a few emails than it is to build a whole new offer from scratch. And when you know how to improve your copy the RIGHT way... You can double, triple, or even 10X the sales on your biggest offers in a matter of days. To help you with this, my head copywriter Austin and I will be hosting a 3-hour Copywriting Masterclass on Thursday August 27th at 12pm EST as part of the 2X-Live program. I'll share more details tomorrow... But if you're interested in having my team and I train you to add an extra 6-figures in revenue to your bottom line this year... ...Be sure to join the program and block off the time in your calendar. It's going to be a gamechanger for a lot of you. To Your Success,
Craig | 
