Northwestern Mutual's new advertising campaign highlights the importance of living in the present, Ad Age is reporting. The campaign, "Spend Your Life Living," features four commercials, including one in which a dad mows the law on a hot summer day while his family bakes in the sun nearby. His daughter begs to go to "Jessica's house" when he decides to bulldoze the backyard into a pool for the family to enjoy. The moral of the story? "This is what our version of financial planning looks like. Tomorrow is important, but so is making the most of the house before they're out of the house." ...
Millennials Expect a Suite of Digital Products A recent survey by Accenture Consulting reaffirms what many in wealth management already know: unlike previous generations, millennials expect digital solutions when it comes to financial advice. Accenture found 67 percent of Millennials want computer-generated recommendations and 63 percent want access via a mobile platform. ...
U.S. Homes Worth $31.8 Trillion For many, a home is the single largest source of wealth. The housing market has gained $9 trillion since the lowest levels of the recession. And, according to research by Zillow, the total value of all U.S. homes in 2017 is a record $31.8 trillion. That's a roughly $2 trillion increase from last year’s number. ...
