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The 10 Best TV Shows of 2016 >From two O.J. Simpson series to Veep, here's what you should be watching By Jason Lynch In the world of peak TV—as many as 450 scripted series aired this year, in addition to around 750 unscripted shows—it’s more daunting than ever to winnow all those programs down to just 10 shows ...
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The 10 Most Watched Ads on YouTube in 2016 Gaming ads and Super Bowl spots had a very strong year By Tim Nudd Gaming spots and Super Bowl commercials racked up massive view counts on YouTube in 2016, accounting for six of the 10 slots on Adweek and Google's full-year YouTube Ads Leaderboard, ranking the most-watched ...
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Parent Company National Amusements Pulls the Plug on CBS-Viacom Merger 'This is not the right time,' said Shari Redstone By Jason Lynch The merger of CBS and Viacom, which seemed like a foregone conclusion for much of the year, is instead on hold—perhaps permanently.
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Facebook Just Owned Up to Misreporting Likes, Reactions and Shares to Brands Its metrics come under scrutiny again By Christopher Heine In a blog post today, Facebook admitted to miscalculating more of its marketing stats that companies look at to gauge the effectiveness of their efforts. The move marks the third time since September that the ...
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Amazon Inserts Its Own 'Man of the Year' Issue in Time to Promote Man in the High Castle Adding fuel to Trump-Hitler comparisons By Jason Lynch If you thought Time's new person of the year cover featuring Donald Trump echoed the magazine's pick of Adolf Hitler in 1938, wait until you see what's inside.
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Comcast CFO Talks Netflix Deal, Wireless Rollout and Why DirecTV Now Doesn't Worry Him Plus, how 'dominating big nights' paid off for NBC By Jason Lynch Comcast isn't worried about competition from AT&T and Hulu's new streaming bundle services, nor is the company shy about competing in a new area of its own: wireless service.
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The Washington Post Is Marketing Itself to Brands as a Testing Ground for Video Ads >From Snapchat to Facebook autoplay By Lauren Johnson One year ago, the Washington Post decided it was done working with third-party ad-tech partners and instead started building its own slick tools and ad formats to tackle industry problems like speed, fraud and ...
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