Gaming spots and Super Bowl commercials racked up massive view counts on YouTube in 2016, accounting for six of the 10 slots on Adweek and Google's full-year YouTube Ads Leaderboard, ranking the most-watched ...
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Television
December 07, 2016
Gaming ads and Super Bowl spots had a very strong year
By Tim Nudd
Gaming spots and Super Bowl commercials racked up massive view counts on YouTube in 2016, accounting for six of the 10 slots on Adweek and Google's full-year YouTube Ads Leaderboard, ranking the most-watched ...
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AT&T's Hello Lab boosts brand awareness
By Sami Main
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Brandshare Content From Rubicon Project
Exclusive new research
They'll also team up on ad sales
By Jason Lynch
'We could donate a car, but what good will that do?'
By Sami Main
Talking mergers, growth and ad revenue
By Jason Lynch
This has has been a roller coaster year for the television industry—ratings are falling, the upfront cost per impression is soaring, and there are major questions about the future of TV—which means ...
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Plus, Verizon details its 5G deployment plans
By Jason Lynch
Last week's launch of DirecTV Now was plagued with errors, but AT&T says it's thrilled with the early interest in its new streaming bundle offering.
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Early data is promising for 2017
By Marty Swant
A week before Thanksgiving, dozens of sharply dressed young men and women began arriving at Taco Bell's headquarters for the fourth annual Friendsgiving feast, which included rolled turkey tacos and ...
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Here's some news from Netflix to make your travel and holiday plans a little easier.
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With millions of subscribers, it's about time
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Big beauty brands are finally recognizing the boys in the business.
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Power grabs, real and imagined, ruled the airwaves
By Adweek Staff
Life met art in the 2016 TV Hot List. Veep, a political satire about a White House run, was declared Hottest Comedy, but was trumped by the real thing, which could just have easily won Best Drama, with intrigue, ...
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