People love their new-product videos. They're a regular staple on Adweek and Google's monthly YouTube Ads Leaderboard, ranking the most viewed brand spots on the video site. And Google, Microsoft, Apple ...
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Advertising & Branding
November 09, 2016
Google and Microsoft lead the way with product intros, and BMW Films makes a grand return
By Tim Nudd
People love their new-product videos. They're a regular staple on Adweek and Google's monthly YouTube Ads Leaderboard, ranking the most viewed brand spots on the video site. And Google, Microsoft, Apple ...
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Intu wings it in style
By David Gianatasio
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Former Israeli army colonel with 3 ships created a new industry
By Robert Klara
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Zeit evokes powerful emotions with a ticket stub
By Angela Natividad
Nov. 13 will mark one year since the attacks in and around the Bataclan concert venue in Paris. To commemorate this somber anniversary and its victims, Germany's Zeit Magazin—a supplement to the weekly Die ...
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A twisted take on The Little Mermaid
By Angela Natividad
Remember those sailor stories about mermaids who drag drowning men to their doom? In this creepy—yet charming!—little piece of work, the National Maritime Rescue Organization tells just that tale ... from ...
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How to make an impact
By Shannon Pruitt
In September, I was thrilled to participate in an Advertising Week panel with esteemed Adweek editorial director James Cooper and some of the storytelling industry's best and brightest. The topic? "It's ...
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Meet the Tinkletons (or really, don't)
By Angela Natividad
Last year over the holidays, Australian grocer Aldi released a brutally honest ad about the stress people endure to make around-the-table magic happen. This year, it's focusing on a very different ...
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Inside the cereal's comedy series with Ben Schwartz and Funny Or Die
By Tim Nudd
Yes, Cap'n Crunch is a kids' cereal. But it has another significant fan base—millennial males, who snack on the stuff at non-breakfast times, including late night, while playing video games, watching TV ...
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No 'name slapping' for this celebrity chef
By Robert Klara
Ten hours into one of her 19-hour days, Rachael Ray has just wrapped up a late-afternoon taping of the syndicated cooking show that bears her name. For the last hour, she has calmly presided over a stove top full of ...
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