The 15 Most Innovative Ad-Tech Companies

In this week's edition of Adweek magazine, we asked our readers to tell us who are the best players in the ad-tech and mar-tech space so that when you are facing a critical business decision, you have a list of companies recommended by your peers. We asked for your input on a range of services from best CDP and journey management in mar tech to best video conference platform (any guesses who could have possibly won this category?) and AI virtual assistant.

See the full list of winners.

Elsewhere in this edition of Adweek magazine:

For four days this week, the brightest minds in ad tech and marketing tech will take the virtual stage beginning at 1 p.m. ET to give candid insights on today's most important topics. Today's speakers include Jennifer Gardner, senior director media, North America, Unilever; Domitille Doat, chief digital officer, Danone; Allison Murphy, svp, ad innovation, The New York Times Company; and many more. You can register for the event here.

Ahead of the event, our reporters and editors spoke with some of the speakers to preview their keynotes.

TikTok has quickly gone from the platform only Gen Z is on to the platform everyone is on—and that includes brands. As you spend more time on the app, you'll quickly realize brands have subtle presences in the form of jingles. Most famously, e.l.f. Cosmetics brought the world Eyes.Lips.Face, which became the fastest campaign to reach a billion views. It spurred 5 million user-generated videos, with celebrities including Ellen DeGeneres, Lizzo and Reese Witherspoon joining the fray organically.

How did the brand do it? Movers+Shakers, the agency behind the jingle, spills its secrets.

Amazon has been gaining on Google and Facebook in the digital advertising landscape, turning the duopoly into a triopoly. Now, Google is looking to make its own gains on Amazon with a revamped Google Shopping experience. The search giant is taking advantage of the fact that Amazon's commissions drive away big brands. Plus, Google is hoping its platform integrations are easy enough that sellers are willing to try it as an alternative channel.

Keep reading: This analysis from Amazon expert and senior writer Lisa Lacy explains the pros and cons of Google Shopping.

Nomar Garciaparra also stars in ad for Red Sox fans. Watch it here.

Register for free and join over 3,500 attendees tuning into the live conversations at NexTech to gain insights and learn best practices from industry leaders like Unilever, Vox Media, Activision Blizzard, AT&T, SAS and many more.

Through the magic of videoconferencing, fans will feel like they're in the arena together.

Digital living just isn’t the same.

AI Dungeon shows the power of GPT-3, the next generation of content automation.

CMO Patrick Schwing has helped the fast-food chain adapt to Covid-19 limitations from the get-go.

In his new book, Thomas Kolster has an awakening about brand purpose.

Evp and CFO Debi Chirichella will serve in the interim position.