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| Adfreak | June 28, 2017 | | Today's highs and lows of creativity |
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The 19 Best Outdoor Ads of the Year, as Judged in Cannes See the two Grand Prix and all the gold Lion winners By Tim Nudd We've looked at the year's 15 best commercials, as judged in Cannes last week. Now, it's time to look at the top winning Outdoor work. See below for the two Grand Prix winners and all the gold honorees. There is some traditional outdoor work, but most of it goes well beyond static billboards. Grand Prix...
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Lady Gaga Surprised Middle School Students for This Staples Ad Supporting Teachers Pop star hits Walter Reed Middle School in Hollywood By T.L. Stanley Lady Gaga continues her ongoing kindness crusade, this time in partnership with Staples, stepping in as a "substitute teacher" recently for a group of surprised kids in Los Angeles. The pop superstar and frequent brand collaborator appears in a PSA with middle schoolers that serves a dual purpose: She's promoting a positive and accepting environment...
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A Woman Comes With an Expiration Date in This Chinese Brand’s Latest Provocative Ad SK-II fights tradition once again By T.L. Stanley What if you reach the ripe old age of 30, busy pursuing a career and racking up accomplishments, and find yourself an unmarried or unattached woman? In Asia, you might as well be branded a loser, literally, says a new ad from Chinese skin care brand SK-II. The marketer, having launched the #changedestiny campaign in...
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KFC Changes Its Name to K’ehFC in Canada for Country’s 150th Birthday A 62-year resident joins the national celebration By Tim Nudd Well, this is a goofy stunt, eh? KFC Canada is honoring Canada's 150th birthday with the amusing if typographically challenging decision to change its name to K'ehFC for the duration of the summer. The change will be reflected on newly designed buckets of chicken, and you can also see the rebranding on the kehfc.ca website....
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The Past and Future of Digital Marketing: A View From the Cannes Cyber Jury What a difference a decade makes By Colleen DeCourcy Things, we are relentlessly reminded, move pretty fast in the digital marketing realm. So 10 years in this world is practically geological, trilobites-to-goldendoodles kind of time, right? I had occasion to think about internet ages, and what really, actually changes over 10 years in marketing as I chaired last week's Cannes Lions Cyber jury--a role...
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‘Lost Cobra’ Billboards Scare Up Foot Traffic to San Francisco Retail Store Have you seen Mr. Chips? By Gabriel Beltrone A San Francisco clothing store is drumming up foot traffic with an unusual approach--nine ominous billboards about a lost cobra. "Our beloved Mr. Chips has gone missing," reads the copy, next to a giant black and white picture of a snake. "Please help this sweet boy get back to the Betabrand store before before the...
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See All 23 Grand Prix Winners From the 2017 Cannes Lions Festival Led by Fearless Girl, Boost Mobile and 'Meet Graham' By Tim Nudd The 2017 Cannes Lions festival has wrapped up, and it's time to look back at the winners as a whole, as well as some individual pieces that did well. We'll begin with a Grand Prix roundup. Some 23 campaigns took home a total of 28 Grand Prix awards this year. See them all below. Glass...
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