Political advertising on platforms isn’t new but the 2020 election is spurring a debate as to whether or not it belongs there.
November 04, 2019

The ongoing debate about political advertising on platforms has reached its natural conclusion -- with a meta-question of whether or not political advertising has a place on those platforms. Read more below.

  • Political advertising on platforms isn't new but the 2020 election is spurring a debate as to whether or not it belongs there.
  • For the latest in our Confessions series, a luxury hotel group’s public relations and marketing executive explains why they think the influencer marketing bubble will eventually burst, but why they’re still working with influencers to market their hotels.
  • Complex has formed a division called Climate to use that expertise in order to develop products for other companies. The division is an opportunity for Complex to extend its work with advertisers beyond being a promotional vehicle while also underscoring its position as a tastemaker for an audience of tastemakers.
  • In the span of two days, Deadspin lost nearly its entire editorial staff and a $1 million ad campaign with Farmers Insurance, yet media buyers think that this won't hurt the G/O Media site.
Other things to know about
  • We're offering a select group of brand and agency execs the chance to join us at the Digiday Video Advertising Summit with a complimentary VIP pass. Request one here.
  • The death of third-party cookies is dramatically affecting behavioral targeting. In a new report, learn how major organizations like BuzzFeed and GroupM are still building new revenue channels and finding ways to personalize the on-site experience. Sponsored by Permutive.
Top Stories
Marketing on Platforms
Political advertising on platforms isn’t new but the 2020 election is spurring a debate as to whether or not it belongs there.
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The Confessions
Even if it seems like the influencer marketing bubble will burst, that’s not stopping industries like luxury travel and hotels from using influencers. It’s just a matter of figuring out which ones work best.
Sponsored by PubMatic
A growing number of digital advertisers are comparing SSPs, demanding transparency and winnowing down supply sources in a process called supply path optimization. Join the webinar for the latest insights — surfaced by brand new research — into how buyers are currently approaching SPO in the UK.
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DIGIDAY+ MEMBER EXCLUSIVE
Publishers may no longer trust platforms, but they still need them — because despite their excitement about alternate revenue streams, most publishers still rely on traditional models.
Sponsored by Unruly
For digital advertising to continue in a privacy-compliant way, the whole industry will need to evolve beyond the use of third-party cookies towards an alternative ID.
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Brands in Culture
When it comes to political advertising online it’s not all about the money for the big tech companies.
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Sponsored by Acxiom Branded Content
Rapid increases in connected devices and digital touchpoints are making it harder than ever to establish individual consumer identities. In a new marketer's guide, learn about the newest tools and techniques for solving the identity problem.
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Marketing on Platforms
TikTok bet early on that by drawing quality video creators to its platform, it could eventually bring in more advertisers. While its Creator Marketplace is still in beta, one company who used it likes the results thus far.
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Content & Commerce
“Future stands out in terms of other magazine publishers, not just from their acquisition pathway, which has been forceful, but the way it looks at monetizing brands and maximizing their assets. It’s clearly leading.”

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"We know people do both, but by and large, 80% of their content is consumed in one format: either [e-book], or print or audio. But several people are choosing to listen to certain types of content via audio."
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