Memes have become a mainstream tool for political campaigning, used by supporters and opponents (and sometimes campaigns themselves) to convey information with humor.
June 05, 2019

Welcome to today's Digiday Daily. Here are some of our top stories, from The Economist exploring how video can drive subscriptions to Ikea taking its print catalog to Pinterest.

  • The Economist is starting to explore what role video can play in converting prospects into subscribers, as well as how it can improve retention rates. In September, it will release its first YouTube series.
  • From Digiday magazine: Memes have become a mainstream tool for political campaigning, used by supporters and opponents (and sometimes campaigns themselves) to convey information with humor.
  • Startup brands may be getting into the physical catalog business, but Ikea -- known for its thick 200-plus-page catalogs -- is now integrating its print magazines into Pinterest.
Other things to know about
Top Stories
Marketing on Platforms
Memes have become a mainstream tool for political campaigning, used by supporters and opponents (and sometimes campaigns themselves) to convey information with humor.
Video Anywhere
Quibi is going to be a “mobile-only” subscription streaming service, which is impacting everything down to the type of production shots being used by creators.
Sponsored by Akamai
On June 6, join us for a webinar where explore the obvious (and sometimes less-obvious) relationships between speed and revenue for digital publishers, as shown through data collected from billions of real user experiences across thousands of websites.
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Retail Briefing
While startups brands shift their marketing spend to physical catalogs to break out of crowded digital platforms, Ikea is taking its print catalog to Pinterest. With a shoppable catalog built into Pinterest boards, Ikea hopes to drive both awareness and conversions.
Sponsored by GeoEdge
The programmatic ecosystem is filled with malvertising, inappropriate content and other hazards. In the following survey, we’ll ask what your organization is doing to address the problem of bad ads. Upon completion, you’ll receive a $5 Starbucks gift card.
Cannes 2019
Amazon’s advertising team will once again court marketers at Cannes using small hotel room meetings. The has eschewed the beach and party approach that Google and Facebook haven taken, instead using an approach more in line with its culture.
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Sponsored by Marin Software
Social media users can’t get enough of Instagram Stories — and brands have taken notice. In this webinar, we’ll discuss how businesses can better leverage Instagram for customer acquisition and retention.
DTC Era
Food52’s strategy is to use the data on what items already sell well through its website and what white spaces exist to determine what products it will launch next, and then use customer feedback to add personal touches.
The Programmatic Marketer
As attribution becomes more difficult, marketers are working with a partial view of consumer behavior, said Mullenlowe Mediahub Global’s U.S. president Sean Corcoran.
Subscriptions
On this week's Digiday Podcast, Glashow talks about the opportunity to program for Quibi, why Go90 didn’t work and more.
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