Good morning, Marketer, and what did you all replace over the last year?
It’s that time again. Time to look not only at recent martech solution replacements but also the increasingly valuable stack of data we’ve now been gathering since 2019.
Key findings include: Marketing automation was the most replaced martech application for the third consecutive year; 38% of all replacements were aimed at improving the customer experience; and the growing use of commercial applications is accelerating the rate of replacement.
The data also sows seeds of doubt about whether the pandemic was quite the trigger for digital transformation most of us thought it was. Don’t miss this — the survey is free and ungated right here.
Kim Davis,
Editorial Director
